Build-A-Bear Workshop: 1st PROTOTYPE

Maxine Clark, the founder of BABW, conceived an experimental shopping experience for ALL ages! The 2,200 SF footprint was designed to mimic the magical experience that guests can attain while inside a theme park. This prototype store was designed to guide guests to, “Chose” a Teddy bear, then to “Stuff,” where they place a heart and stich, next to “Fluff,” and finally to “Name Me” before they depart at, “Take Me Home.”

Project Location: Galleria Mall, Saint Louis, Missouri