Home of the former location for Ridemakerz (RZ) temporary store (Oei Design was awarded “Pop Up store of the year award by Chain Store Age in 2009), this new 5,000 SF flagship store offers photo-op, “try me” and kidz zones for the local Californian car culture and guests to Disneyland and California Adventure. The storefront design was developed as a “shopz” with its own architectural brand metal c-channel structures to support the corrugated metal canopy, internally illuminated sign and interactive 3-dimensional blade sign at the corner of the building. Custom merchandise and display fixtures, graphics and a suspended Nascar inside the 40’-0” high tower as a “place marker” for Downtown Disney were all part of the brand identity of RZ and its RIDEZ!
Project Location: Downtown Disney, Anaheim, California
In collaboration with Kick Design