Build A Bear: New Prototype
Oei Design was with Build-A-Bear Workshop since their first store was opened in St. Louis in 1997. In 2012 BABW developed their “Re-Imagined” store. This was a desire to combine the love of the teddy bear with digital technology. The recognizable, iconic design of BABW was successfully coupled with digital play for today’s consumer.
Project Location: West County Mall, Saint Louis, Missouri
In collaboration with AW Corporation and Infusion