“Scion is more than a car; it’s a lifestyle brand targeted to the I-Pod, active, hip and trendy demographic of Generation Y”. The Pop-Up repurposed 20’ shipping container showroom concept was developed to introduce a new product in the US market, the iQ. This mobile showroom was designed to travel to major dealerships across the country as part of the event based initiative marketing program.
Project Location: Prototype
For Noli Timere